Challenge: To design an edgy travel brochure for G.A.P Adventures volunteer-based trips. The trips include hands-on work with families in poor parts of Africa and South America. The demographic is people who enjoy helping those in need while getting involved in the culture of the area they are travelling to.
Execution: The imagery is powerful and includes large close-cropped photos of the people and surroundings of the areas where the trips are based. The strong colours make the typographic elements...
Challenge: To design a corporate and classy annual report for Sony.
Execution: Sony is well known for its music related products and equipment so the concept is based on the idea of using music as an inspirational tool. Graphic elements such as the forward, play and pause buttons are used as navigational devices to imply the changing of the page. The typesetting is clean and corporate with typographic elements like pull quotes in the company’s blue pantone colour used to emphasize Sony’s...
Challenge: To create a contemporary brand identity and packaging design for Essnse Organic Vodka. The brand is targeted to the environmentally conscious audience who enjoys a healthy lifestyle. The vodka itself is triple distilled and infused with 100% natural ingredients and flavors.
Challenge: To design a brand identity for a chic restaurant and lounge in Gastown. The target market is young- downtown-hipsters who want to enjoy a classy meal for a reasonable price. The mood of the restaurant is relaxed with low lights and intimate tables.
Challenge: To design a board game that plays on the idea of climbing the ladder in the music industry. It is a game of chance as well as rock and roll trivia. The game progresses through 4 different levels: playing in a garage band, recording a demo, performing in a sell out show and getting a record deal. The game comes with 5 player pieces, a game board, 2 dice, 40 scenario cards and 40 trivia cards.