Do you struggle with pricing your work? Many artists feel completely overwhelmed when it comes to deciding how much to charge for their work and then sticking to their guns once a customer tries to negotiate them down.

Here are a few key golden nuggets of wisdom to keep in mind:

  • Your prices are not entitled to be affordable to everyone. 
  • You have the power to decide what your work is worth.
  • You alone know how much effort and time it took.
  • You're not a machine that's able to print out hundreds of prints. You're a human being.

When someone buys a piece of art from you, they are buying more than an object they can take home. They're buying hours upon hours of mistakes and experimentation. Years of frustration and moments of pure exhilaration and joy. They are buying a piece of your soul, a piece of your heart, a small moment of your life.

Price accordingly.

Here's a great article by The Abundant Artist about various lesson learned when pricing art. Definitely worth a read.

5 Art Pricing Lessons I Learned the Hard Way

Another great one from Art Business

Quantifying Creativity - How Any Artist Can Price Their Art for Sale

The bottom-line message in both these posts is that you need to value yourself, value your time and value your talent.  If you don't put a value on these things no one else will either.  

Do you have any lessons to pass on to artists struggling to price their work?  We'd love to hear from you.

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