Designing Your Brand
We live in a visual world today, with icons everywhere we go. As artists being recognized is important to making a living and one of the best ways to do this is create a logo. Two of the most important things to remember is keep it simple and scalable...
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Really useful post Tracey. I think the most important thing for me is to take the color away when youre trying to figure out the shape and character of the icon/brandmark. When I first starting designing logos for my buddies, I got carried away with too...
Thanks Aiden and Tyler! Glad you found this post helpful.
Can a logo ever fully embody the value of a brand?
It seems like everyone and everything has its own logo. What value do they bring?
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I believe logos bring a lot of value if done right. That value is brand recognition and in a way tells a story about the person or company.
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